Outdoor Digital


Narnia was part of a long term 12 month campaign to promote new film releases using bespoke interactive digital systems. Discrete touch pad selectors featuring LED halo light effects were used to
navigate the content, with Wi-Fi networking enabled data logging
diagnostics and content updates. Merlyn also provided full
management reporting on all activity from a national network. The
campaign received over 380 000 recorded interactions every 40
days throughout the eleven month campaign.

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