Interactive Display News

Bringing Exhibits to Life

The Integrated Products KTN gave Merlyn the task of creating an interactive visual display that would enliven an exhibition stand and attract visitors. The solution provided by Merlyn was a competition using a large bespoke touch screen to create a virtual playing surface for a pairs game. The styling of the game was custom designed to promote the IPM KTN brand and services. Effective promotion and display of branding was a particular issue to the KTN as they had recently changed their name and they were seeking to raise their profile amongst existing as well as new members.

Visitors to the stand were invited to match up virtual pairs of cards against the clock with the fastest time winning an iPod touch. The game proved popular because of its simplicity and compelling because of it simple rules. The IPM KTN were delighted with the interest created by using the interactive stand and have plans to use it again at other exhibitions

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