Narnia

Narnia was part of a long term 12 month campaign to promote new film releases using bespoke interactive digital systems. Discrete touch pad selectors featuring LED halo light effects were used to navigate the content, with Wi-Fi networking enabled data logging diagnostics and content updates. Merlyn also provided full management reporting on all activity from a national network. The campaign received over 380 000 recorded interactions every 40 days throughout the eleven month campaign.